Celebrity Marketing Expert, Industry Speaker, Experienced Contract Negotiator, CEO of Burns Entertainment

Bob speaks about celebrity marketing. He has over 25 years of hands-on experience with major brands, such as Unilever, Kraft,  Gillette, Microsoft, CVS, Eli Lilly, Ace Hardware, Tyson, Heineken, Cadillac, Intel, Keebler, Pepperidge Farm and Dr. Pepper Snapple Group.

Speaking Topics:

  • Why Do Some Celebrity Campaigns Succeed and Others Don’t?
  • How Much Should You Pay A Celebrity to Endorse Your Brand?
  • What Marketers Need to Know about Celebrity Endorsements
  • Social Media Strategies for Celebrity Marketing Campaigns
  • Can I Afford a Celebrity to Help Market My Brand?
  • The Dangers of Negotiating With A Celebrity Agent Directly
  • Celebrity Social Media Campaigns Beyond Twitter and Facebook
  • Affordable Celebrity Marketing by Using Twitter
  • Brands Benefit from a Multi-Agency Model for Celebrity Marketing
  • How to Use Celebrities to Help Build Brands
  • How to Protect Your Celebrity Investment
  • What a Brand Marketer Must Know About Music Licensing

Bob’s Speaker Promise To You:

If asked to speak for your event, here’s what you can expect:

  1. Help promote the event
  2. Promote and support other speakers
  3. Attend social events
  4. Adapt to last minute changes seamlessly
  5. Give it my all to exceed expectations



 If you are interested in booking me for your event, email me or call me directly at 224.420.7502.